George Azrak


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As a practitioner of Data Warehousing over 20 years I find the approach of Ms Lorien Pratt to be unique

As a practitioner of Data Warehousing over 20 years I find the approach of Ms Lorien Pratt to be unique, in skimming the cream of what a data warehouse can provide, discussing the outcomes with decision makers in a company and turning it into a unique strategic tool to help direct future decisions. She brings a level of maturity to the practice of Data Warehousing that adds a lot of value.

George AzrakPrincipalArzak Group Inc.

About the author: Lorien Pratt

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When I was a little girl I once spent a week disassembling a telephone down to the nuts and bolts. Worried at the dangerous parts she saw, mom called the phone company, who said "it's fine, but if she puts the phone back together, then tell her to apply for a job."

These days, I still enjoy understanding how things work, and my favorite "dissassembly" tools come from data analysis and machine learning. But now I put them back together.

And I've learned that it's how the pieces work together in an integrated system that really matters, not what they do when apart.

I invented inductive transfer and am evangelizing decision intelligence. I lead machine learning and decision intelligence projects worldwide.